Cameron M. Snyder, CKD
Founder & President
Cameron M. Snyder has been in the kitchen and bath business for over thirty years, and he has earned a reputation for superior design expertise and excellent customer service on the South Shore area of Boston.

Past President of the National Kitchen and Bath Association (NKBA). Cameron has also served as National Director representing the Northern New England Chapter and on various Industry Advisory Boards.

An active advocate of the kitchen and bath industry, Cameron is known for his devotion to education and his determination to share his knowledge with other professionals and consumers. His expertise has been recognized not only as an expert designer, but also as a professional trainer and public speaker:

• As a certified kitchen designer (CKD), Cameron is the recipient of several national design awards and a frequent sought-after expert for his critiques and professional opinions. His work and design ideas are often featured in various publications and consumer magazines, and he has made appearances in special television and radio programming targeted to the homeowner.

• As a professional trainer and public speaker, Cameron is an instructor of the Kitchen Design School offered by the NKBA, co-author of the book "Selling Kitchens & Baths" and a frequent writer of articles for various trade magazines. He is a well-known speaker who annually conducts seminars for National Trade Shows and professionals groups, such as the National Association of the Remodeling Industry, the Architects and Designers Association of New York, the Architects Association of Boston, the Merchandise Mart of Chicago and the Cultural Marble Institute, among others. He has also conducted several consumer seminars and participated on key manufacturer's focus groups and expert panels.

AFFILIATIONS:

• ASID - American Society of Interior Designers, Industry Partner
• NAHB - National Association of Home Builders - Remodeling Council
• NKBA - National Kitchen & Bath Association

CREDENTIALS:

• Kitchen Concepts, Inc., Owner since 1977
• NKBA, President, 1994-1995
• NKBA, Executive Committee, 1990-1996
• NKBA, New England National Director, 1987-1995
• NKBA, Professional Instructor
• Member of the Industry Advisory Council at the University of Massachusetts at Amherst
• NKBA Sales School author
• NKBA. Design Competition, Judge 1991-1992
• NKBA Design Award Winner, 1984,1989,1997, 2003
• Certified Kitchen Designer
• Author of articles published in several publications
• Sought-after industry speaker

PUBLISHED IN:

Better Homes & Gardens	Home & Garden TV
Baths & More Interiors	House Beautiful
Boston Design	Interior Showcase
Boston Globe	Kitchens. A Kasmar Publication
Boston Herald	Kitchen & Bath Business
Boston Magazine	Kitchen & Bath Design News
Builder & Architect	Professional Builder
Chicago Herald Tribune	Remodeling News
Country Home	South Shore Magazine
Design Times	This Old House
Designing With Tile	Woman’s Day Special Kitchen Edition
Gourmet Magazine	back to Cameron Snyder

Mercedes Aza
Virginia McGregor

Mercedes B. Aza, JD, MBA
Vice President & Director of Marketing

Mercedes was educated both in Europe and the United States, and she has earned three master degrees. Her valuable insights are drawn not only from an impressive educational background but also from her active involvement in the business arena and entrepreneurial spirit. Whether working as corporate lawyer, a financial advisor or a marketing specialist in the U.S. market, Mercedes has been recognized for her skills on research, strategic planning and communication. As an independent marketing consultant, Mercedes authored the book "How to Be a Smart Marketer", she conducted and interpreted in-depth market research for several companies and some of her work has been published in trade magazines such as Kitchen & Bath Business and Kitchen & Bath Design News. She also developed thriving business programs, as well as seminars to meet the needs of different audiences and organizations such as the Women’s Conference, the NKBA, the Merchandise Mart of Chicago, andWIT & Co. Ltd, among others.

Although Mercedes handles mostly the business side of our firm, clients may have a chance to meet her when their project is photographed and/or published.

EDUCATION & FORMAL TRAINING:

• MBA in Finance & Marketing. Bryant College. Smithfield, RI. 1992
• MLL Master in Law and Litigation. Madrid, Spain. 1987
• JD in Law. University Complutense of Madrid, Spain. 1985

PROFESSIONAL EXPERIENCE:

• Kitchen Concepts, Inc. Norwell, MA (2003-present) - Vice President
• Salomon Smith Barney. Hingham, MA (1998-2003) - Financial Advisor
• MBA Consulting Edge. Boston, MA (1995-1998) - Founder
• Kitchen Concepts, Inc. Norwell, MA (1991-1998) - VP Finance & Marketing
• Vetter & White Law Firm. Providence, RI (1990-1991) - European Counselor
• Fujitsu Spain. Madrid, Spain (1985-1989) - Corporate Attorney

AFFILIATIONS:

• AMA - American Management Association
• AAII - American Association of Individual Investors
• NAFE - National Association of Female Executives
• NKBA - National Kitchen & Bath Association
• Massachusetts Notary Public
• Boston Museum of Fine Arts & NY Metropolitan Opera

Virginia McGregor
Cameron Snyder

Virginia McGregor
Office Manager

Ginny lends her superior multi-tasking abilities, careful attention to detail and strong organizational skills to become not only the right hand for both owners but also for the entire office. Her can-do attitude, positive outlook and eagerness to help are an extraordinary asset to our company. Efficient, honest and loyal, you can always count on Ginny to get everything done in a timely manner.

After earning her Bachelor of Arts in Criminal Justice at Stonehill College in 1991, she joined SAR Engineering, Inc. in Quincy, MA. She worked in this reputable firm for 10 years moving up from her starting position to become the personal and trusted assistant of the President and CFO. She first joined Kitchen Concepts in 2001 as an administrative assistant and quickly rose to the position of Office Manager.

Cameron Snyder
Mercedes Aza